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Expanding global brands across Latin America’s leading retailers.
Founded in Chile more than seven years ago, Tayrona Group has evolved into one of the country’s leading distributors and brand partners in the premium fashion and lifestyle segment
Our mission is simple yet ambitious: to bridge the gap between design-driven international brands and the growing sophistication of the Latin American market.
At Tayrona Group, we specialize in the representation, development, and positioning of global labels across the most relevant retail channels in Chile and the region. We offer brands not only access to Latin America’s largest retail platforms, but also the expertise to adapt their collections, communication, and seasonal strategies to the local consumer.
Our approach is deeply hands-on and partnership-driven. We work closely with our brands to ensure consistency in storytelling, product presentation, and in-store execution. From commercial negotiations with retailers to marketing activations and merchandising, we manage every aspect of the brand’s journey to deliver sustained visibility and sales growth.
We believe that successful distribution is about much more than logistics — it’s about building long-term value through authenticity, cultural understanding, and strategic adaptation.
Our Brands
We proudly manage a portfolio of renowned swimwear and lifestyle brands that embody design, authenticity, and sophistication.
Our brand portfolio reflects our commitment to style, craftsmanship, and sustainability, representing labels that combine strong design identity with global potential.
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In 2022, Tayrona Group took a step further by opening its own boutique in Santiago, located in the Espoz & Nueva Costanera district — one of the city’s most exclusive retail areas. The store offers a curated brand experience that embodies our philosophy: quality, elegance, and effortless comfort, blending global aesthetics with a distinctly Latin spirit.
Connecting Latin American design with global retail excellence.
Our Clients
Tayrona Group partners with Latin America’s leading retail chains, working hand-in-hand with major groups such as Falabella, Paris / Cencosud, and Ripley.
These alliances ensure that the brands we represent reach millions of consumers through the region’s most powerful and established retail platforms.
Our retail partners operate more than a thousand stores across Latin America, offering unparalleled exposure and sales potential. Within these spaces, Tayrona Group manages every element of brand presentation — from product launches and visual merchandising to staff training and promotional campaigns — guaranteeing that each brand’s DNA is respected and consistently represented.
This network, combined with our market intelligence and operational expertise, allows us to provide a seamless path for international brands to enter and thrive in Chile and beyond.
We act as a strategic bridge between global creativity and local opportunity — ensuring that every partnership we build is grounded in mutual growth, cultural alignment, and long-term vision.
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